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The Rule of 7 in Digital Marketing


The Redirections Group Blog


The Rule of 7 in Digital Marketing

Chelsea Weigandt

Your business, just like every other, is trying to draw more customers or clients. You are forever looking for new ways how to do just that. Well, the Rule of 7 may be just what you need.

What is the Rule of 7?

Consumers are out there reading or watching something constantly. Does your business stand out in the great sea of digital marketing? You have an opportunity to capture their interest and grow your company. One time-tested digital marketing principle you can employ is the Rule of 7: Before making an action-provoking impact, consumers need to see your brand at least seven times. 

The Rule of 7 was formulated by Dr. Jeffrey Lant years ago. Considering how the average person's attention span has shrunk, at least, for things like advertising, that number is probably considerably greater than seven. Let the point here soak in because the point is what's vital, not the number. It is a necessity that your company stands out in the chaotic marketing environment if you want to draw consumers, and abundant repetition of the same quality, enticing digital marketing produces results. 

How Can it Help Me?

The Rule of 7 puts you in a position to reap bigger benefits from your investment.

  • To reiterate, there is a sea of chaos when it comes to advertising. When one thinks about advertising, their mind is overwhelmed. They have no idea what companies to pick out of the bunch. You must make yourself noticeable and memorable, and the Rule of 7 will do that.

  • You may have the right target audience. However, they may have no need for the product or service your company offers at this time. They will forget about your ad. The Rule of 7, though, will ensure they are reminded of it often so that when they're ready, they will come to you.

  • Most people are concerned about price versus value. You must convince them of the value of your brand before they will buy. The Rule of 7 will let them get to know you.

  • Trust is a huge issue. If they don't trust you, they will never deal with you. The Rule of 7, again will help them know who you are and begin to trust you.

How Do I Use Digital Media to Promote my Brand?

There are many forms of digital media that can be utilized in obeying the Rule of 7.

  • Content Marketing

  • Social Media

  • Blogs

  • Graphics

  • Photos

  • Videos

  • Podcasts

  • SEO and SEM

  • SMM

  • Email Marketing

  • PPC

  • Affiliate Marketing

  • Instant Messaging Marketing

  • Radio Marketing

  • Television Marketing

  • Push Notifications

  • Banner Notifications on Other Sites

  • ...and More

The Rule of 7 could help your company's profits multiply. If you would like help making this happen, consult the professionals here at The Redirections Group for your signage marketing needs today.