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The Growth of Influencer Marketing


The Redirections Group Blog


The Growth of Influencer Marketing

Chelsea Weigandt

In recent years, we have witnessed the rise of influencer marketing as a viable business tactic, thanks in part to the popularity of social media. Influencer marketing isn't anything new, though in the past it went by the name of word-of-mouth marketing. These days, that word-of-mouth is often posted online for anyone to see, and brands can take advantage of this to promote their products and services. 

The Importance of Influencer Marketing 

Consumers are bombarded with advertisements all day long, whether they are on their computers at work, using mobile devices while out and about, or even reading print magazines and newspapers. Many have trained their brains to tune out all the ads so that they can focus solely on the content. This is true online as well, as many consumers use ad-blocking software.

However, as many as 40 percent of consumers say that they would trust what an influencer has to say about a particular brand more than they would trust the brand's own content. Traditional advertising methods aren't as effective as they used to be, so brands need to turn to other options to attract new customers, and that's where influencer marketing can play a major role. 

How to Best Utilize Influencers 

To make the most of influencer marketing, you don't necessarily need to work with the most prominent influencers. It is far more important that the influencers you choose are appropriate for your brand. Take the time to study the profiles of the influencers you are considering, including the comments and likes on each post. Think about your audience and what message you want to convey so that you can find influencers who share your vision. Keep in mind that there are plenty of less-than-reputable "influencers" out there who claim to be able to help your brand but don't actually have the follower count or engagement you need. Look for real interactions that show that the influencer's audience is engaging with their posts. 

Even if you don't have a massive marketing budget, like if you run a small business, you can still employ influencer marketing as part of your overall strategy. Micro-influencers are those who have small, but loyal, followings in specific niches. Because their audiences are smaller, their rates tend to be more affordable than those with huge followings. Their audiences also tend to be more engaged and more likely to trust the influencer's recommendations. 

Strengthen Your Marketing Strategy 

Influencer marketing can significantly boost your business, but it shouldn't be your only strategy. Although much of our daily lives is shifting into the digital realm, physical signage can still be hugely beneficial, especially for small businesses. Reach out to the Redirections Group today to learn more about how we can help you achieve your marketing goals through custom signage. Call now to get started!