Temperatures are not the only things that increase during the summer. With the right marketing plan, your customer base and revenue can also increase. Knowing how to market your business during the summer months can directly affect your ability to improve your business. Here are a few tips for marketing your business this summer.
Know Your Customers' Summer Purchase Behavior
As you prepare to market your business for summer, take the time to know your customers' summer purchase behavior. Depending on the services or products you offer, you may need to begin your marketing efforts earlier or later. For example, if you own a pool building business, you may need to market your business in the winter to get your customers thinking about having a pool that is ready to use in the summer. On the other hand, if you own a party supply business, customers may not think about purchasing summer party supplies until a month out.
Learn the Opportunities for Summer Themed Messaging
Marketing in the summer is no different than any other seasonal type of marketing. You want to produce content that is seasonally appropriate and enticing for your readers. Summer is a time of year that is bright and cheery. Schools are out, families are looking to spend time together, and more people want to spend time outdoors. Learning the opportunity for summer themed messaging allows you to convey messages that speak to your customer and connect with the things they enjoy doing this time of year.
Use the Weather To Your Advantage
When you think of marketing your business, you likely think of internet marketing, social media marketing, radio marketing, email marketing and home mailing marketing campaigns. However, when the weather is nice, take advantage of it and do in person marketing. Consider setting up a booth at local outdoor carnival or street fair. Or host your own event that ties back into your business, such as a pet event if you own a pet shop. This gives people an opportunity to interact with you in person while also enjoying the outdoors.
Make an Impact on Consumers with Brand Messaging
The last tip for marketing your business this summer is to leave an impact on your customers with your brand messaging. Consumers are more likely to remember brand messaging, and the sun also helps to boost memory retention. This means that the summer is the perfect time to launch brand messaging campaigns. But make sure they are effective. Make sure the messages and images you put out represent what your business has to offer, the core values of the business and who exactly your business is.
Here at The Redirections Group, we would love to help you create graphics and signage to help with your branding and marketing efforts. Contact us today to find out how we can help you with your branding!