In today's digital age, every business needs to incorporate a digital component to their marketing efforts. Customers are more wary of advertising than ever before, and many even block ads from being shown to them at all, so businesses need to get creative in order to reach their target audiences. Let's take a look at some of the top digital marketing trends for 2018 and how they can help boost your business.
More people are using tablets, smartphones and other mobile devices to search the web than ever before, so if your company website isn't mobile-responsive, you could be missing out on a massive number of prospective customers. Your website should be just as easy to read on a smartphone screen as it is on a desktop or laptop computer. Work with your web developer to ensure your site displays correctly on every device.
Digital assistants are rapidly growing in popularity as their functionality increases. In creating content for your website and blog, focus on using keywords that someone would use in general conversation. Not only does this help improve your voice search ranking, but it also makes your content more conversational and easier to read. Think about what prospective customers might ask in searching for your products or services, then try to incorporate that verbiage into your content.
Many customers would much rather watch a short video than read an article, so don't neglect this important area of digital marketing. Create videos to demonstrate how to use your products, share customer testimonials or showcase your company's charitable efforts in the local community. Focus on the quality of your video content, not quantity. With a bit of luck, your video could go viral, generating major attention for your business, but this will only happen if your video is worth sharing.
They say that content is king, and this trend from recent years isn't going away anytime soon. Your website should be filled with useful information about your products or services so that potential customers know what to expect from working with you. If you don't already have a company blog, now is the time to start one. Use your blog to share company news, answer common customer questions and provide other additional information that isn't already included on your website. You want to establish your brand as an authority in your field.
Don't Forget About Traditional Marketing Methods
Just because digital marketing is the way of the future doesn't mean that traditional methods can't still be effective. Vibrant signage can help direct customers to your physical location with no technology needed. Here at The Redirections Group, we can create custom signs for your business to help you draw in passersby. Reach out to us today to learn more about our services and start designing signs to step up your marketing efforts.