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Columbus, OH 43235

(614) 636-0673

Woman-owned, family-run and locally operated sign and graphics company since 1987.
Proudly serving our friends and communities in Cincinnati, Cleveland, Columbus and Dayton, Ohio, with extended services in Indianapolis.

Five Ways to Generate New Leads


The Redirections Group Blog


Five Ways to Generate New Leads

Chelsea Weigandt

Lead generation is vital to any business. Without new leads, your business will remain stagnant and will not grow. But customers are inundated with the same advertising and marketing methods day in and day out. As such, it can be harder to reach your targeted customer and generate new leads. Here are a few of the more unique ideas that can be used to generate new leads for your business

1. Upgrade or Update Your Signage

One of the ways that you can generate new leads for your business is to upgrade or update the signage on the outside of your business. If your signage is eye-catching, it can catch the attention of those who are walking, biking or driving by. However, if your signage is dull or does not tell what kind of business you have, people may not want to stop or may not notice it, costing you leads. 

2. Host Events in Your City

The second way to draw in new leads for your business is to host events in your city. When you host events, you put your company name out there and people start to hear and recognize it. There are many different types of events you can host, including community events, particularly those geared toward your business. If you have a business that revolves around children, host a child safety event. If you have a food or alcohol-based business, host a wine tasting event. 

3. Get Client Testimonials

When you are looking to obtain new leads, asking your existing customers to help can be beneficial. Ask your existing customers or clients for testimonials and then use these testimonials on your website and marketing materials. Hearing what real people have to say about your business can help you to attract new clients and customers. 

4. Blog Consistently

Blogging is one of the most underutilized forms of marketing out there. When you blog, your customers get to know a lot about your business. You also increase your rankings with search engines and expand your reach for search terms. This can be a great way for new people to find out about your business and then learn about it rather quickly. 

5. Simplify Your Landing Page

The last way you can generate new leads for your business is to simplify your landing page. If there is too much clutter on the landing page, those who land there can be overwhelmed or may not find the information they need. So they leave your website. Simplifying the page makes it easy for them to obtain information from you and make contact with you, helping you to grow your business. 

Generating new leads is an important part of ensuring the success of your business. If you are looking to generate new leads, The Redirections Group can help you. We are a sign and graphics company that can get you quality products that are price effective. Contact us today to set up a consultation and let us help you generate new leads.