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Woman-owned, family-run and locally operated sign and graphics company since 1987.
Proudly serving our friends and communities in Cincinnati, Cleveland, Columbus and Dayton, Ohio, with extended services in Indianapolis.

Marketing Trends to Watch in the New Year


The Redirections Group Blog


Marketing Trends to Watch in the New Year

Chelsea Weigandt

The New Year is almost upon us, and now is the perfect time to start reevaluating your marketing efforts to help your business continue to succeed going forward. At this time last year, we published a post about the marketing trends for 2018, and we'll continue that trend this year with an overview of the hottest marketing trends as we move into 2019. Here's what you need to know. 

Voice Search 

We touched on this trend in last year's post, and it has continued to grow over the past year. As more and more people purchase voice-activated digital assistants for their homes, voice search is becoming an increasingly popular option for finding information. These devices have grown more sophisticated as well, enabling them to better recognize speech patterns and understand the goals of customers' questions. In creating content for your company's website and blog, focus on using keywords that most closely mimic the way people would truly use them in conversation to make the most of voice search. 

Virtual and Augmented Reality 

The technology in virtual reality (VR) and augmented reality (AR) has advanced rapidly in recent years, taking massive steps since the earliest days of Pokemon Go. This means that the technology is more readily available to smaller businesses, not just the big players. Real estate businesses, for example, can use AR technology to help prospective buyers picture their own belongings in empty homes or change the colors of the walls to suit their preferences. Similarly, online clothing stores can make it easy for customers to see what the clothing will look like on their particular body type before they buy. 

Social Media 

Social media has long been a staple of digital marketing, but it is no longer enough to simply maintain a page for your business. You need to work hard to engage with your followers through posts that inform and entertain. In an increasingly crowded social environment, creativity and authenticity in your posts are more important than ever. Aim to use personal stories from influencers and other key players in your industry to have the greatest effect. 

Authenticity and Transparency 

Customers are becoming increasingly wary of advertising, instead, they are seeking out reviews and other commentaries from actual people, not the company itself. Encourage your satisfied customers to leave reviews online. You can even offer them a discount on a future purchase or a similar reward to thank them for doing so. This way, prospective customers can get a better sense of your business from those who know best. 

Traditional Signage Still Works 

Although digital marketing gets the most press these days, traditional marketing methods, like directional signage, still work well. Particularly for small businesses, many customers are walk-ins, and physical signs can direct potential customers who might have passed by to come into your store to peruse your wares. Contact The Redirections Group today to start designing custom signage for your business.