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Woman-owned, family-run and locally operated sign and graphics company since 1987.
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What to Do When You Have a Tight Marketing Budget


The Redirections Group Blog


What to Do When You Have a Tight Marketing Budget

Chelsea Weigandt

Not every business has an extensive marketing budget. Nevertheless, failing to make the most of your marketing dollar is likely to have long-term consequences for your business. Whatever your marketing budget is, there are still many ways that you can reach out to current and potential clients. 

Using Old and New Strategies

Older strategies tend to involve one-on-one, in-person contact; perfect for those on a lean budget. Meanwhile, newer strategies involve leveraging technology to do more work for you. Instead of personally connecting with a thousand people, you can email them. By blending these new strategies (networking in person and getting them on your newsletter list, for instance), you can create a complete market strategy without a large budget. Not only are both these types of marketing effective on their own, but when used together they can synergize.

Ideas for Old and New Market Strategies

  • Don't forget traditional marketing. Physical signs may cost a bit upfront, but they'll be used for many years. Likewise, simply placing flyers and business cards around your neighborhood can be an excellent method of outreach.
  • Think about your social media and word-of-mouth. Social media essentially costs nothing but time. Online reviews, Facebook followers, shared tweets — all of these things can bring in new clientele without having to spend a dollar.
  • Create some valuable content. Content marketing is based on the production of valuable, informative information that your customers need. Produce this information on your website and wait for them to come to you.
  • Take some time to think about mobile. If your company does business through the web, you need to be mobile ready. Spend some time developing a solid mobile strategy, so your customers are more likely to visit.
  • Start an email marketing campaign. Email marketing campaigns are still considered to be one of the most effective marketing channels. Collect current and prospective customer email addresses and send out a blast.
  • Get involved in community events. Donate your time (and, if it doesn't cost too much, your services) to local community events. Networking in-person is one of the most effective methods, especially for B2B sales.
  • Invest time in your SEO. Search engine optimization doesn't have to be expensive. Produce timely content about your services so your customers can find you when they Google you.

All of these elements work together. Attend community events and post photos on your social media. Refer people via word-of-mouth to your email newsletters and content blogs. And use localized SEO to draw people in looking for community events.

If you want to market on a lean budget, you need to get a little creative. By using a mix of old-fashioned networking and new technology, you should be able to pull together a solid marketing strategy without having to invest a lot of money. For more ideas, contact us at The Redirections Group. We can help with all your signage needs.